The UK Marketing Campaign is Ready to Begin. We will now be able get your company name and abilities out to thousands of IT buyers, and put you in direct contact with them.

Please allow us to announce a new approach to marketing Russian IT Resources. We have arranged a comprehensive marketing campaign to promote Russian IT outsourcing in England.

Tidal Programming Limited is an IT consultancy and we are organizing this campaign to promote Russian IT outsourcing in England and are offering you a chance to participate at a share of the cost. There is no profit to us in organising this promotion, in fact we are subsidising it at a loss in order to generate new business for ourselves as consultants.

The final details of the road show project have been worked out, and I have been able to get the cost down to a reasonable figure. The cost per company is ?950. That is the cost of the program, excluding airfare.

It includes a full marketing package of advertising and direct mail, publication of articles as well as a one week promotional tour of five cities. Just the direct mail exposure alone would cost any one company more than the cost of participating. Most importantly I will be calling prospective clients personally in advance and arranging for them to meet with you.

And to get us off to a good start, I'm offering a ?200 pound discount to those registering before the end of the month.

I need your early commitments so that I can secure accommodation and travel at reduced rates, and to get the printers and web designers started with the promotion materials.

To make it all work, I need your participation and support, and I need your presence here in the UK to make a convincing presentation of the IT skills available from Russia.

Please read the Purpose and Road Show documents, and you will see this is a sound proposal, and extremely good value for money. Substantial amounts are being subsidised by Tidal Programming. Places will be allocated on a first come, first serve basis, so don't be left out.

The price will be just ?750 for the first delegate, and ?550 for additional delegates. The price includes hotel accommodation and ground transportation to the various meetings, air transportation and meals are not included.

I'm looking forward to your participation, your early registration and comments.

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